1/News

GEYM - Bon Marché
GEYM FW16 now available at Le Bon Marché

Le Bon Marché Rive Gauche,
24 Rue de Sèvres, 75007 Paris
lebonmarche.com

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A limited edition and exclusive t-shirt for Les Bains hotel, Paris.

Les Bains
7, rue du Bourg L’Abbé, 75003 Paris
lesbains-paris.com

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GEYM SS17 presentation in Paris

22nd of June to 2nd of July 2016
At GEYM’s showroom
9 rue de Lancry, 75010 Paris commercial@geym.eu

2/Collection

  • SS16

3/About

GEYM is a masculine wardrobe focusing on style and performance, based around sharp outdoor garments designed using high-end techniques and fabrics, for performing urban travellers who are perpetually on-the-go.

Every detail has its importance. Functionality and technicity are at the heart of the garment. GEYM’s collection includes technical fabrics sourced in Japan, Italy and England. Light, breathable and instantly recognisable, GEYM garments are designed as a second skin perfectly suited to the infinite playground of the city

NAO OKAWA /
Designer

Japanese designer Nao Okawa is artistic director of GEYM starting with the SS16 collection. His work focuses on the selection of technical fabrics suitable for a daily, urban use, as well as research on wearability following the GEYM vision. 13 years as head designer at Marithé et François Girbaud and a recent collaboration with Repetto have helped him in this quest.

THOMAS ERBER /
Co-founder & commercial director

Thomas Erber is one of today’s opinion leaders.
After activitely participating in the launch of L’Optimum and Jalouse magazines, and founding L’Officiel Voyage, he became the editor of the lifestyle supplement of Le Monde newspaper.

Today, he joins forces with conglomerates, niche brands, designers and artists by accompanying their development and the launch of their products. He also develops international strategies for groups such as Richemont, Pernod-Ricard, Kuoni and BMW. Thomas, with Charles, is the mastermind of GEYM.

CHARLES GASTON-DREYFUS /
Co-founder& Financial director & collection co-director

Shortly after graduating from a major business school, Charles Gaston-Dreyfus launched Art’n Street, a brand of organic, fair trade t-shirts hand-painted by young street artists.
This is how he met Thomas, who invited him to his Cabinet de Curiosités 2013 hosted by Andreas Murkudis in Berlin.

Charles is a sportsman, competitor and avid cyclist, who noticed that the majority of garments are not adapted to urban life – a key element always seems to be missing. GEYM was born through this search for the perfect combination of style and technicity.

CLAUDE SÉRIEUX /
Marketing director & collection co-director

Claude Sérieux is a man of many talents. After participating in the successful launch of Paul Smith in France, he became the first product manager for Hedi Slimane at Yves Saint-Laurent.

In the early 2000s Claude became a freelance consultant for a number of brands including Kolor, Backlash, Closed… Claude joined the GEYM adventure in January 2015.

4/Stockists

FRANCE
COLETTE – Paris
LE BON MARCHÉ RIVE GAUCHE – Paris
MERCI – Paris
LES BAINS – Paris
JOGGING – Marseille
ANTIC BOUTIK – Nice

SPAIN
ALFREDO ESTEVE – Valencia

CHINA
SKP – Beijing

CARIBEANS
THE COTTON HOUSE – Mustique

JAPAN
WiSM – Tokyo
1LDK – Tokyo
CHEERS – Nara
LIGHT PLANE – Fukui

5/Contact

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