A limited edition and exclusive t-shirt for LES BAINS HOTEL, Paris
GEYM partners with the legendary Société Les Bains at the heart of Paris, to celebrate the re-opening of this 130 years old venue, through which Marcel Proust, Joy Division and Robert de Niro have once passed. Still backed by Jean-Pierre Marois, a new team has joined Les Bains, which includes the architect Vincent Bastie, the design agency Denis Montel, the decorator Tristan Auer, the private consultant Thomas Erber, and a mysterious three Michelin starred Chef. For the occasion, GEYM has created a collection of limited edition T-shirts and will also design and produce the official t-shirt and sweat shirt of this iconic and legendary place that will refit with its own myth.
Société Les Bains 7, rue du Bourg L’Abbé, 75003, Paris
From the 22nd of June to 2nd of July 2016
At GEYM’s showroom
9 rue de Lancry, 75010 Paris
+ 33 6 51 37 14 87
GEYM SS17 presentation at PITTI UOMO
Altro Uomo 1st floor stand 121,
from 14th to 17th of June 2016.
+ 33 6 51 37 14 87
GEYM is a masculine wardrobe focusing on style and performance, based around sharp outdoor garments designed using high-end techniques and fabrics, for performing urban travellers who are perpetually on-the-go. Every detail has its importance. Functionality and technicity are at the heart of the garment.
Japanese designer Nao OKAWA is artistic director of GEYM starting with the SS16 collection. His work focuses on the selection of techical fabrics suitable for a daily, urban use, as well as research on wearability following the GEYM vision.
13 years as head designer at Marithé et François Girbaud and a recent collaboration with Repetto have helped him in this quest.
In the clear continuity of the first GEYM collection, SS16 nevertheless carries his imprint. The fabrics used are mainly sourced in Japan as well as in Italy or Germany, bringing together hich-end appearance, feel and technicity.
- Co-founder and Commercial Director
Thomas Erber is one of today’s opinion leaders.
After activitely participating in the launch of L’Optimum and Jalouse magazines, and founding L’Officiel Voyage, he became the editor of the lifestyle supplement of Le Monde newspaper.
Today, he joins forces with conglomerates, niche brands, designers and artists by accompanying their development and the launch of their products. He also develops international strategies for groups such as Richemont, Pernod-Ricard, Kuoni and BMW.
Thomas, with Charles, is the mastermind of GEYM.
- Co-founder – Financial Director and Collection Co-Director
Shortly after graduating from a major business school, Charles GASTON-DREYFUS launched Art’n Street, a brand of organic, fair trade t-shirts hand-painted by young street artists. This is how he met Thomas, who invited him to his Cabinet de Curiosités 2013 hosted by Andreas Murkudis in Berlin.
Charles is a sportsman, competitor and avid cyclist, who noticed that the majority of garments are not adapted to urban life – a key element always seems to be missing.
GEYM was born through this search for the perfect combination of style and technicity.
- Marketing Director and Collection Co-Director
Claude SERIEUX is a man of many talents. After participating in the successful launch of Paul Smith in France, he became the first product manager for Hedi Slimane at Yves Saint-Laurent.
In the early 2000s Claude became a freelance consultant for a number of brands including Kolor, Backlash, Closed…
Claude joined the GEYM adventure in January 2015.