1/News

GEYM X ROLAND LANNIER KNIFE 2016
GEYM X ROLAND LANNIER @colette

Handmade in Thiers, France.
GEYM exclusive composite handle based on textile fabrics and epoxy resin.
Limited edition of 10 pieces.
Exclusively at colette.

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GEYM FW16 now available at Le Bon Marché

Le Bon Marché Rive Gauche,
24 Rue de Sèvres, 75007 Paris
lebonmarche.com

visual1
A limited edition and exclusive t-shirt for Les Bains hotel, Paris.

Les Bains
7, rue du Bourg L’Abbé, 75003 Paris
lesbains-paris.com

2/Collection

  • FW16
  • SS16

3/About

GEYM is a masculine wardrobe focusing on style and performance, based around sharp outdoor garments designed using high-end techniques and fabrics, for performing urban travellers who are perpetually on-the-go. Every detail has its importance. Functionality and technicity are at the heart of the garment. GEYM’s collection includes technical fabrics sourced in Japan, Italy and England. Light, breathable and instantly recognisable, GEYM garments are designed as a second skin perfectly suited to the infinite playground of the city

NAO OKAWA / Designer
Japanese designer Nao Okawa is artistic director of GEYM starting with the SS16 collection. His work focuses on the selection of technical fabrics suitable for a daily, urban use, as well as research on wearability following the GEYM vision. 13 years as head designer at Marithé et François Girbaud and a recent collaboration with Repetto have helped him in this quest.

THOMAS ERBER / Co-founder & commercial director
After activitely participating in the launch of L’Optimum and Jalouse magazines, and founding L’Officiel Voyage, he became the editor of the lifestyle supplement of Le Monde newspaper.Today, he joins forces with conglomerates, niche brands, designers and artists by accompanying their development and the launch of their products. He also develops international strategies for groups such as Richemont, and Pernod-Ricard.
CHARLES GASTON-DREYFUS / Co-founder & Financial director & collection co-director
Charles Gaston-Dreyfus began launching Art’n Street, a brand of organic, fair trade t-shirts hand-painted by young street artists. He is a sportsman, competitor and avid cyclist, who noticed that the majority of garments are not adapted to urban life – a key element always seems to be missing. GEYM was born through this search for the perfect combination of style and technicity.
CLAUDE SÉRIEUX / Marketing director & collection co-director
Claude Sérieux is a man of many talents. After participating in the successful launch of Paul Smith in France, he became the first product manager for Hedi Slimane at Yves Saint-Laurent. In the early 2000s Claude became a freelance consultant for a number of brands including Kolor, Backlash, Closed… Claude joined the GEYM adventure in January 2015.

4/Stockists

FRANCE
COLETTE – Paris
LE BON MARCHÉ RIVE GAUCHE – Paris
MERCI – Paris
LES BAINS – Paris
JOGGING – Marseille
ANTIC BOUTIK – Nice

SPAIN
ALFREDO ESTEVE – Valencia

CHINA
SKP – Beijing

CARIBEANS
THE COTTON HOUSE – Mustique

JAPAN
WiSM – Tokyo
1LDK – Tokyo
CHEERS – Nara
LIGHT PLANE – Fukui

5/Pressbook

«Côté pull, amusez vous…»

GQ, Le manuel du style, Hiver 2016-2017

«U comme unique. Fondée par le touche-à-tout Thomas Erber et par le passionné de street culture Charles Gaston-Dreyfus, la marque parisienne GEYM (« GoEast Young Man ») marie technicité et allure dans un vestiaire haut de gamme taillé pour la ville. Comme ce bomber réversible en tissu japonais aussi original que pratique.»

L’Express Styles, Spécial mode homme, 21-27 septembre 2016

«La nouvelle vague des créateurs made in “Paris !” se dévoile au Bon Marché. Le nom GEYM, Go East Young Men, s’inspire de la phrase de la ruée vers l’or en lui préférant l’est à l’ouest. Sa première saison date de l’automne-hiver 2015. Thomas Erber, créateur de Cabinet de Curiosité en est le fondateur, Nao Okawa, le directeur artistique, est Japonais et vit en France. GEYM met l’accent sur la combinaison de matières riches ou intelligentes avec des formes urbaines contemporaines.»

francetvinfo.fr, 27 août 2016

WAD, Spring 2016

« Metal Hurlant »

Stylist, n°129, 07 avril 2016

« Former Marithé + François Girbaud head designer Nao Okawa debuts as artistic director at French menswear label Geym this season. For his take on the brand’s signature functional outdoor-wear Okawa has opted for bright, standout colours. Made from a Japanese hi-tech nylon, this jacket is both waterrepellent and breathable – as well as resistant to all creases and fitted with ample pockets. »

Monocle, issue 90 volume 09, February 2016

«Ils sont trois à la tête de GEYM, la nouvelle pour homme dont l’ambition est de conjuguer sport et style, mouvement et technique, résistance et fun. Thomas Erber, Charles Gaston-Dreyfus et Claude Sérieux ont rapidement trouvé le soutien d’un quatrième mousquetaire, le designer japonais Nao Okawa, ancien responsable de la ligne homme de Marithé et François Girbaud. Grosse sensation de la dernière fashion week, sera dès la saison prochaine dans les meilleures boutiques off et on-line. Pour l’heure, la petite maison a déjà signé les t-shirts en édition limitée pour l’ouverture des Bains à Paris.»

L’Officiel Voyage, 15 septembre 2015

6/Contact